The business was founded in 1938 by Franz and Rosa Schneider
Today, after over 75 years, the family business is still run by the
second and third generation with farsight and engagement.
From the start, the business' goal has always been to bring enjoyment
to children and parents all over the world with first high quality toys.
The fully independent working committee Kinderspiel + Spielzeug e.V. only awards this distinction after thorough testing and examination. Very high requirements are set, amongst other things, for playing value, quality, safety and child-friendly design.
Accurate and realistic details, combined with a high level of playing value can only be ensured through long-standing, close collaboration with prominent agricultural machinery manufacturers as well as our own intensive development and design work: a constantly growing, natural advantage which rolly toys has been perfecting for many years.